About

Otomatic Digital.

Otomatic Digital builds AI systems for owner-led service businesses in Ireland and the UK. We map the workflow first and tell you honestly where a system belongs.

Book the Systems Audit See the work

Free 30 minutes. Written roadmap within 24 hours.

The founder

Built by an operator who knows where the week leaks.

Otomatic is run by Natan Trolka in Dublin. The work stays close to the owner, the team, and the actual week the business has to get through.

4-5 hrs: saved every week
~4 weeks: from zero to fully live
30 days: monitoring included

Natan Trolka

Founder, Otomatic Digital

Otomatic works close to how businesses actually run: the handoffs that depend on one person, the data typed into four tools, and the reports rebuilt by hand every month. The job is to remove that repeated work from the week.

The work is deliberately senior and deliberately narrow. The person who scopes your build writes the spec and ships it. Fixed scope, a written roadmap, and a system you own at the end.

How we work

Four things we keep fixed on every build.

Map the work

We trace the repeated handoffs before recommending tools.

Build owned systems

The finished system, docs, and access sit with you.

Keep scope fixed

Scope and price are agreed before build work starts.

Stabilise after launch

Every build includes 30 days of monitoring after handover.

Start here

Find the leaks in 30 minutes.

A structured conversation about the repeated work. A written roadmap in 24 hours, yours to keep.

Book the Systems Audit

Our values

What we believe about the work.

Honest over impressive

We tell you what a system cannot do before we describe what it can. If the build is not worth the investment, we say so in the audit.

Senior all the way through

The person who scopes your work writes the spec and ships it. No handoffs to someone cheaper after you sign.

You own what we build

The system, the documentation, and the credentials sit with you at handover. The aim is never another dependency.

Narrow on purpose

Scope agreed in writing before a line gets built. We stay narrow because wide projects ship badly and break quietly.

Who we work with

Owners of established service businesses who are growing on grit.

We work with owners and senior decision-makers of established service businesses, typically in recruitment, property, marketing agencies, mortgage broking, local services and trades, and wellness and coaching. Professional service firms, accountancy and manufacturing SMEs are assessed through the Systems Audit where there is a specific repeated-work or reporting problem.

The stack